Earlier, I mentioned Competition Analysis, and I promised you guys that I’ll enlighten you about this. So, this time, I’m going to discuss this task here at Anything Under The Sun. Here goes;
Now, once you get a set of keywords with high search volumes and low competitions, the next thing you need to do is to perform a Competition Analysis. Doing this task will allow an SEO or Web Marketing Analyst to know how much work needs to be done in order to get to the top or the first page.
Competition Analysis or Competitive Analysis is a task wherein you get information about your competitors like their websites’ Page Ranks, Internal Links and External Links. As I said earlier, you may use Market Samurai to do this job automatically. However, if you do it manually, which I prefer, you will be able to fully understand what you need to have and what you need to do to get to the top or at least included in the first page.
When doing a Competitive Analysis, one of the basic tools you need to have is SEO Quake. This is an Add-on you can install in your Mozilla Firefox, which can show you the Page Rank, Internal Links, External Links of your website or competitors’ websites.
Page Ranks are very important when it comes to Competitive Analysis and Keyword Research. Even if a certain keyword has more than 30,000 search volumes, you can’t use them if most of the websites competing for the same keywords have page ranks that are higher than 3 or 4. Internal Links and External links shows how well made sites are.
By gathering the Page Ranks, Internal Links and External Links of your competitors’ websites, you will be able to create your own on-page strategy, one that will allow your website to become more visible on the internet.
Another thing that you need to do when performing Competitive Analysis pertains to finding how many backlinks your competitors have. This will show you how many backlinks you need to have in order to beat your competitors. Say if your competitors have 1,000 backlinks, doing a competition analysis will let you know that you need to do more than a thousand back links.
Now, Competitive Analysis or Competition Analysis may seem easy. However, you need to be properly trained in order to do this task perfectly. I am thinking of creating individual training videos for this, as well as for Keyword Research, but I still don’t have enough time.
However, once I find enough time, I promise I’ll share them here. Next time, here at Anything Under The Sun, I’ll try to teach you all about Backlinking.